Senior Demand Generation (Remote)

Work Type: Full Time

About Us

We're on a mission to make legal services more affordable & accessible while helping lawyers do more of the work they love.

In 2022, we launched Spellbook, the first generative AI copilot for lawyers, taking the legal industry by storm. We've been scaling to keep up with demand ever since, bringing on over 1700 legal teams in 50+ countries, and recently we raised our Series A.

In a nutshell, Spellbook helps lawyers quickly draft language, flag risks, and derive insights from legal docs. Drastically decreasing the time it takes to work through documents. 

About the Role

The Demand Generation Specialist is integral to our growth strategy and is hyperfocused on bringing MQLs and SQLs into the pipeline. You’ll oversee our existing paid digital advertising accounts and explore alternative channels.

We’re looking for someone with experience overseeing large budgets that drive results.

  • Develop, implement, and fine-tune campaigns across various platforms.

  • Experience with major search and social channels.

  • Collaborate closely with our tight-knit team to iterate on existing campaigns and ideate new ones.

  • Dive into campaign performance data, extracting meaningful insights to make adjustments and improvements and suggest new experiments. 

  • Regularly report results to the marketing team.

  • Stay ahead of industry trends and continually explore emerging technologies to refine our approach and find profitable channels before they're overused.

  • Identifying gaps in the marketing and sales engines to provide opportunities for further optimization

About you and your experience

  • Minimum 3-5 years of marketing experience in a dedicated Demand Generation role

  • Experience in B2B and/or SaaS in the tech industry is an asset

  • A track record of managing paid campaigns and driving tangible results via lead generation and customer acquisition. 

  • Exceptional analytical skills, with a knack for turning data into actionable insights

  • A collaborative spirit; our marketing team is a small, cross-functional bunch that can dive in and quickly turn around projects that promise good outcomes.


  • Own a piece of the pie; as a crucial early hire you will be granted generous stock options

  • Generous paid time off

  • Benefits (employer paid)

  • Wellness stipend

  • Autonomy and responsibility; we measure ourselves on results and let you determine how you get the job done

  • Remote work environment; join us in the heart of downtown Toronto at our Yonge & Dundas office, the award-winning Genesis Centre in St. John's, Newfoundland, or wherever you feel you get your best work done

  • Endless career growth potential; Spellbook is an early-stage company which means you'll have influence and leadership opportunities from day one

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